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Break Your Growth Ceiling

The Agency Growth Pad® by Unusual

Advisory and systems that help ambitious agency founders scale smarter and build valuation.
A Team Meeting, People Smiling
Colleagues Looking At A Camera Smiling
From firefighting to freedom. ceiling to scale.

Every agency hits a ceiling. The question is: do you break through, or get stuck while competitors pass you by?

Clarity on where your agency is stuck
Systems that unlock scale (without more chaos)
Support to build a business buyers actually want
Advice from those who have been there and done it
Find Your Growth Bottleneck
Find Your Growth Bottleneck

Is The Agency Growth Pad right for you?

The Agency Growth Pad isn’t a fit for every agency, and that’s intentional.

It IS for you if…

You’re running an independent agency between £150k–£5m turnover. Our most impactful results often stem from helping smaller agencies establish the foundations for growth and scale.
You know growth is possible, but your current systems or structure can’t support it.
You want clarity and accountability, not just another playbook.
You’re serious about building long-term value, not chasing short-term wins.
You want a sounding board, a trusted partner who understands the challenges of agency life and gives you the outside perspective you can’t get inside your own team.

It IS NOT for you if…

You’re looking for a done-for-you marketing or sales service.
You want a quick fix rather than building a more valuable business.
You’re not ready to commit a few hours a month to working on the agency, not just in it.
If that sounds like you, you’ll find The Agency Growth Pad an invaluable stepping stone to scaling smarter.
Find Your Growth Bottleneck
Find Your Growth Bottleneck

The Four Growth Levers

We help agency leaders apply systems and proven strategies across the areas that make or break scale.
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Growth & Positioning

If you’re not differentiated, you’re invisible.

Find your true market position and own the space that’s really yours

Create lead magnets that actually attract dream clients

Build marketing that delivers consistently, not sporadically

Craft sales proposals that close, not just impress

“Unusual opened doors we didn't know existed. 6 months with them delivered more growth than 2 years.”

Matthew C. Gough

Matthew C. Gough

Co-Founder, Yugen Agency

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Sales & Revenue

If sales still depend on your hustle, growth will always hit a ceiling.

Build sales processes that don’t rely on you

Train your team to convert more effectively

Increase average client value with smarter packaging

Design follow-up systems that prevent ghosting

“Can't recommend Unusual enough. Fresh founder perspective has transformed our marketing strategy.”

Laura King-Berry

Laura King-Berry

Co-Founder, Altitude Marketing

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Client Success & Team Development

Growth only lasts if clients stay and teams thrive.

Extend client lifetimes with proactive success strategies

Strengthen team performance and structure

Develop future leaders inside your agency

Create robust processes for remote and hybrid teams

Build happier, more productive teams

"Unusual's approach isn't just advisory - it's partnership from those who've actually built & exited."

Steve O'Brien

Steve O'Brien

Founder, Woya Digital

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Operations & Efficiency

Behind every high-growth agency is operational discipline. Without it, chaos wins.

Increase revenue per head

Design team structures that maximise productivity

Set up onboarding that sets client relationships up for success

Streamline workflows to boost team productivity

"Working with Unusual has allowed us to think more maturely as a business, implementing structure that's led to better systems, formulaic growth, and a much bigger business than before."

William Wilkinson

Co-Chief, DesignGuru

A Team Meeting, People Smiling
From firefighting to focused growth

The Agency Growth Pad® Transformation

Founders who join The Agency Growth Pad see a clear shift, from an agency that runs on the founder’s energy to one that grows on its own momentum.

Before The Agency Growth Pad

The founder closes every deal
Growth lost to client churn
Team runs on chaos, not clarity
Revenue flatlines at a ceiling
Profit leaks through inefficiency

After The Agency Growth Pad

Sales run without founder dependency
Clients stay longer and spend more
Team follows clear processes and structure
Revenue compounds with predictable growth
Profit margins increase through smarter systems
This is the difference The Agency Growth Pad creates, moving you from founder-reliant hustle to a business that compounds on its own momentum.
Take Exit Assessment
Take Exit Assessment

Meet the Team Behind The Agency Growth Pad®

The Agency Growth Pad is personal. You’re not working with faceless consultants, but with founders who’ve built, scaled, and sold agencies. Here’s who you’ll be working with:
Luke Tobin
Chief Executive Officer
Luke is a visionary entrepreneur and exit specialist. He scaled Digital Ethos from £100 to an 8-figure exit and has driven $20M+ in exits across industries. Through Unusual Group, he helps agencies scale sustainably without compromise.
Ali Newton-Temperley
Chief Operations Officer
Ali is a proven agency growth leader. She has scaled agencies worldwide by building sales teams and unifying revenue systems that consistently exceed growth targets. At Unusual Group, she empowers leaders to build scalable, thriving businesses.
Paul Allen
Chief Financial Officer
Paul is an M&A specialist with 20+ years in creative industry finance. As a former Partner at a leading advisory firm and CFO, he has guided countless agency sales, helping leaders scale strategically and achieve successful exits.
Daniel Rose
Chief Legal Officer
Daniel is a corporate and commercial legal expert with experience in M&A, funding rounds, and high-growth exits. A former General Counsel, he builds legal functions from the ground up, ensuring agencies are transaction-ready and primed for growth.
James Martinez
Head of Finance
James is an ACCA-qualified finance leader with deep experience in private equity portfolios. He specialises in reporting, cash flow, and multi-entity governance, ensuring agencies have the financial discipline to scale and exit successfully.
Will Lodder
Senior M&A Advisor
Will brings 30 years of M&A and financial expertise. He has led buyouts, grown accountancy practices, and advised across sectors. Will helps owner-managed businesses prepare for exits, navigate deals, and maximise valuations.
Sabatina de Freitas
Agency Operations & Growth Manager
Sabatina turns founder vision into scalable systems. With a decade of operations expertise, she's guided multiple six-figure exits. At Unusual Group, she builds the infrastructure that scales agencies without losing what makes them brilliant.
Ollie Simpson
Agency Operations & Tech Enablement Specialist
Oliver strengthens agency operations through smart technology implementation. As former Head of Customer Operations, he takes a "people and process first" approach - ensuring systems enhance how teams work rather than complicate them.
We offer three ways to engage

How The Agency Growth Pad® Works

Think of The Agency Growth Pad team as your sounding board and advisory partner, there when you need clarity, strategy, or a reset, without the overhead of a long-term retainer.

Sounding Board

Fortnightly Sessions

Having a trusted partner who’s “been there and gets it” is often the difference between clarity and chaos. Sounding Board gives you a regular space to bounce ideas and get practical advice you can implement straight away. With ongoing 1:1 sessions, materials, and accountability, you’ll never feel like you’re building alone.

Ad-Hoc Projects

Targeted Interventions

From repositioning your agency to rebuilding sales or fixing ops bottlenecks, we step in where it matters most. Achieve results quickly without a lengthy retainer.

Stepping Stone

Path to Membership

Start with The Agency Growth Pad. Build trust, clarity, and momentum. When you’re ready, scale further with full Unusual Group membership.

Backed by The Unusual Group

Part of a Founder-Built Collective. Scaled and sold agencies. Hands-on operators, not theorists. Exit expertise baked in. It's your time to scale smarter today.
Find Your Growth Bottleneck
Find Your Growth Bottleneck
A Team Meeting, People Smiling
Flexible. Founder-Focused. High-Impact.

Why The Agency Growth Pad ®

The Agency Growth Pad is designed as a flexible way for ambitious agencies to work with us, without the full commitment of membership.
Clarity on where your agency is stuck
Systems that unlock scale (without more chaos)
Support to build a business buyers actually want

“Agencies rarely fail for lack of talent. They fail because founders get stuck in the weeds. The Growth Pad exists to pull you out, and keep you out.” 

Luke Tobin

Luke Tobin

Chief Executive Officer

Ready to break your ceiling?

The Agency Growth Pad is your first step to scaling smarter, with clarity, confidence, and control.

Find Your Growth Bottleneck
Find Your Growth Bottleneck
Take Exit Assessment

"Unusual's approach isn't just advisory - it's partnership from those who've actually built & exited."

Steve O'Brien

Steve O'Brien

Founder, Woya Digital