Get acquired on your terms.

When you’re ready to explore acquisition, whether that’s soon or a few years down the line, the key is to leverage. We help you reduce buyer risk, strengthen valuation drivers, and position your agency as a premium acquisition target. The result? You don’t just sell, you exit on your terms, at maximum value.

What’s holding you back?

Founder dependency
Buyers pay more for agencies that run without the founder at the centre. If every decision, client relationship, and project still depends on you, growth stalls and valuation suffers. We help you build leadership, systems, and resilience so your agency thrives, with or without you.
Deal readiness
Growth alone doesn’t guarantee value. If your financials, systems, and processes aren’t investor-ready, buyers will discount your business and slow the deal. We help you get your house in order, so you’re not just ready to exit, you’re ready to command a premium.
Unclear path to market
Exiting at the wrong time or to the wrong buyer can cost you millions. Without clear positioning and trusted deal partners, you risk leaving value on the table. We bring the strategy, network, and timing to put you in front of the right buyers, on your terms.

Support to drive business forward

Exit Readiness & Advisory Support

Getting acquired isn’t just about numbers; it’s about proving your agency can thrive without you. We help you get deal-ready with investor-grade financials, systems that run independently, and a valuation story buyers can’t ignore. So when diligence hits, you’re not just prepared, you’re positioned for a premium exit.

Access to Strategic Buyers & Partners

We don’t just introduce you to potential buyers, we open doors to the right ones. Through our network of investors, acquirers, and strategic partners, we connect you with decision-makers actively seeking agencies like yours. And when you’re at the table, we equip you to negotiate from strength, not desperation, so you exit on your terms, not theirs.

Expert Community & Playbooks

Get behind-the-scenes access to founders who’ve built and sold agencies at 7- and 8-figure valuations. Through their playbooks and lived experience, you’ll learn what really drives scale, avoids costly mistakes, and positions you for the kind of exit most founders only dream of.

Turn momentum into real freedom

Scaling from £250K to £5M is where most agencies stall. Delivery eats your time, profit lags behind revenue, and freedom feels further away, not closer. We help you cut through the chaos, unlock capacity, and build a business that’s not just profitable, but truly sellable.

Real stories of agencies that scaled faster, grew stronger and exited smarter with Unusual.

"Working with Unusual Group has opened doors we didn't know existed. What's been most valuable is removing the guesswork from big decisions - what to prioritise, how to scale and plan for exit. Our agency's seen more growth in 6 months than 2 years."
Matthew C. Gough
Co-Founder, Yugen Agency
"Unusual Group's approach isn't just advisory - it's strategic partnership from those who've actually built and exited agencies. The level-headed guidance and clear growth pathway have been exactly what we needed for scaling and exit preparation."
Steve O'Brien
Founder, Woya Digital
"Working with Unusual Group has been brilliant. They're incredibly knowledgeable and offer clear, actionable advice that's made a real difference. We're in a much stronger position than before and finally have clarity on our growth strategy."
Craig Murphy
Managing Director, ALT Agency
"Can't recommend Unusual Group enough. We've been working with them since late 2023, and they've already added tremendous value. Having that fresh perspective from experienced founders has been exactly what we needed for our marketing strategy."
Laura King-Berry
Co-Founder, Altitude Marketing
“Unusual Group guided me through a complex business exit with empathy, clarity, and actionable advice. They created a safe space, offered invaluable insights, and helped me achieve my goals without compromising my values.”
Zoe Wyles
Finance Director - CWA Marketing Agency

Make your exit inevitable.

Build a business buyers can’t ignore. Join our next cohort to streamline operations, accelerate growth, and prepare for an exit on your terms.