Join an exclusive collective of exit-minded founders.
Built for founders yearning for more
Openness to challenge
Ambition with purpose
Bias toward action
Big picture thinkers
Collaborative spirit
Respect for the craft
Your next phase of growth awaits
Our application process is thorough by design, giving you confidence that every member is all-in and an asset to the team
Tell us more about your agency, goals and what’s holding you back today. Show us what you’re building and why it matters.
We’ll review your application, focusing on founder fit, growth stage and alignment with our model. If we see potential, we’ll be in touch.
You’ll meet with one of the team for a no-pressure conversation about your vision to determine whether there’s a mutual alignment.
Once you’re in, we’ll invite you to join the Unusual Group where you’ll be onboarded and matched with the right support for you.
Step into the room you belong in
What happens after you apply
Every application is reviewed by our founding team. If there’s a strong fit, you’ll hear from us within a couple of weeks. We onboard new founders in small, focused cohorts throughout the year — always when the timing’s right for you and for us.
The usual questions
We partner with independent creative and marketing agencies that are founder-led. This includes a broad spectrum of businesses, from marketing, design, and branding agencies to web and software development firms, content creators, advertising agencies, and sales consultancies.
Absolutely not. Our model is built on empowering founders and enabling you to scale and exit on your terms – without losing control. We provide the infrastructure and guidance to support your vision, acting as a strategic partner behind the scenes, ensuring you remain firmly at the helm of your business.
To genuinely align our interests, Unusual Group takes a minority equity stake in your agency. This ensures our success is directly tied to yours. We believe founders deserve the majority of the upside from our partnership, so we never seek a majority stake.
You gain access to a powerful combination of operational infrastructure and industry-leading advisory. This includes strategic clarity, systems, and financial runway to build your legacy, expert guidance for exit enablement and financial health, and tools to boost efficiency and unlock growth. Our support is designed to help you scale successfully and sustainably towards a profitable exit.
We work with ambitious founders at various stages of growth. Whether you're a developing startup or an agency already preparing for exit, our goal is to help you scale and secure a profitable departure.
Traditional investors and roll-up groups often focus on majority takeovers, leading founders to fear losing autonomy. Accelerators and coaches offer strategic advice but typically lack the deep partnership and capital alignment for sustained, significant impact. Unusual Group, however, is a founder-built collective that combines minority capital, operational depth, and a peer cohort. We provide the infrastructure to act like you’re 10x bigger, empowering you to scale without selling your soul, aligning our value and focusing on shared successes while you retain control of your agency’s destiny.
Make your exit inevitable.
Join our next cohort and unlock world-class tools for removing bottlenecks, unlocking growth and solidifying your exit strategy.
