Because agency success shouldn’t cost you your soul. We make sure it doesn't.

Luke Tobin is the Founder and CEO of Unusual Group, a founder-led advisory helping agencies scale with clarity and build toward strong exits. A proven exit specialist, he scaled Digital Ethos from £100 to an eight-figure exit and has driven $20m+ in exits across industries. Luke combines strategic clarity, behavioural insight and practical systems to help founders make better decisions, reduce overload, and grow businesses by design — the Unusual way.

Ali Newton-Temperley is the operational and commercial engine behind Unusual Group. Blending psychology, commercial thinking, and real agency experience, Ali supports founders to scale with clarity and confidence — the Unusual way.

Paul Allen is CFO at Unusual Group and a trusted M&A and finance specialist for agency founders. With over 20 years’ experience across creative industry finance, advisory, and CFO roles, he has guided countless agencies through growth, value creation, and successful exits. Paul brings commercial clarity, disciplined financial strategy, and practical decision-making to help founders build stronger, more profitable businesses and prepare confidently for future exits — the Unusual way.

Daniel Rose is Chief Legal Officer at Unusual Group and a trusted corporate and commercial legal advisor to high-growth founders. A former General Counsel with deep experience across M&A, funding rounds, and successful exits, Daniel builds legal foundations that keep businesses transaction-ready and moving fast. He brings legal clarity, commercial confidence, and calm judgement to help founders scale, protect value, and navigate complex decisions with confidence — the Unusual way.

Jason is a seasoned technology leader with 15+ years of experience scaling products and engineering teams. Formerly at Meta, he now partners with agencies and their clients to lead AI adoption, cloud transformation and digital strategy.

Charlie brings over 11 years of commercial marketing and digital experience across high-growth consultancies, agencies, OMBs and SaaS. Her rare ability to bridge brand storytelling with hard commercial outcomes makes her an asset to any founder serious about turning their marketing into a revenue engine.

Andrea brings 25 years of sales experience stretching across agencies, in-house and the radio advertising world. Her growth and marketing knowledge are deep and an asset to any agency looking to build a more robust pipeline.

Aaron brings nearly 13 years across operations, integration, and strategic advisory. Deep expertise in agency growth and M&A. A sharp asset for teams navigating complexity and scale.

Sabatina turns founder vision into execution through deep operations expertise and practical leadership. With over a decade of experience building and scaling agencies, she has supported founders through complex growth phases and multiple six-figure exits. At Unusual Group, she provides agency operations leadership, designing scalable business systems that underpin sustainable growth. Her focus is on building the operational infrastructure, governance, and processes that allow agencies to scale with confidence, without losing the culture, quality, or creativity that made them successful in the first place.

Oliver strengthens agency performance through calm, practical operations leadership and deep technology implementation expertise. With significant customer operations experience, including time as Head of Customer Operations, he takes a people- and process-first approach to change. At Unusual Group, Oliver focuses on implementing systems that genuinely support how teams work day to day. His work removes friction, improves delivery, and ensures technology enhances performance rather than adding unnecessary complexity.

James is an ACCA-qualified finance leader with extensive experience across private equity portfolios, supporting high-growth agencies through scale and exit. He brings strong board advisory experience, helping leadership teams make informed, commercially sound decisions. Specialising in reporting, cash flow management, and robust governance frameworks, James ensures agencies operate with the financial discipline, transparency, and control required to grow confidently and achieve successful exits — the Unusual way.