Because agency success shouldn’t cost you your soul. We make sure it doesn't.

Only 4% of agencies ever successfully exit. Unusual Group exists to rewrite that script. We provide agency owners with the systems, resources, and expert support to scale and exit on their terms.

Founder’s Story

"We’ve walked the path. Having built and scaled our own creative agencies, we faced the same struggles many founders encounter: burnout, blurry exit paths, and systems that simply weren’t built for us.

We created Unusual Group to break that cycle. We are a collective of seasoned founders, dedicated to empowering today’s agency leaders with the strategic clarity, financial runway, and robust systems they need to build their legacy – and exit on their terms."

Unusual is built from the inside out, creating the model we wished existed years ago.

We believe a successful exit is possible for every agency owner with the right guidance. That’s why everything we do is designed with this ultimate goal in mind.

Exit on your terms

Empowering founders

Building better models

Reinvesting experience

Led by founders who’ve walked the path.

Luke Tobin

Chief Executive Officer

Luke is a visionary entrepreneur and exit specialist. He scaled Digital Ethos from £100 to an 8-figure exit and has driven $20M+ in exits across industries. Through Unusual Group, he helps agencies scale sustainably without compromise.

Ali Newton-Temperley

Chief Operations Officer

Ali is a proven agency growth leader. She has scaled agencies worldwide by building sales teams and unifying revenue systems that consistently exceed growth targets. At Unusual Group, she empowers leaders to build scalable, thriving businesses.

Paul Allen

Chief Financial Officer

Paul is an M&A specialist with 20+ years in creative industry finance. As a former Partner at a leading advisory firm and CFO, he has guided countless agency sales, helping leaders scale strategically and achieve successful exits.

Daniel Rose

Chief Legal Officer

Daniel is a corporate and commercial legal expert with experience in M&A, funding rounds, and high-growth exits. A former General Counsel, he builds legal functions from the ground up, ensuring agencies are transaction-ready and primed for growth.

James Martinez

Head of Finance

James is an ACCA-qualified finance leader with deep experience in private equity portfolios. He specialises in reporting, cash flow, and multi-entity governance, ensuring agencies have the financial discipline to scale and exit successfully.

Will Lodder

Senior M&A Advisor

Will brings 30 years of M&A and financial expertise. He has led buyouts, grown accountancy practices, and advised across sectors. Will helps owner-managed businesses prepare for exits, navigate deals, and maximise valuations.

Where founders turn ambition into freedom

%

YOY Average Growth Rate

+

Acquisitions Completed

%

Founder Satisfaction Rate

+

Successful Exits Supported

Validated by the Founders Who’ve Done It

Real stories of agencies that scaled faster, grew stronger and exited smarter with Unusual.

"Working with Unusual Group has opened doors we didn't know existed. What's been most valuable is removing the guesswork from big decisions - what to prioritise, how to scale and plan for exit. Our agency's seen more growth in 6 months than 2 years."

Matthew C. Gough

Co-Founder, Yugen Agency

"Unusual Group's approach isn't just advisory - it's strategic partnership from those who've actually built and exited agencies. The level-headed guidance and clear growth pathway have been exactly what we needed for scaling and exit preparation."

Steve O'Brien

Founder, Woya Digital

"Working with Unusual Group has been brilliant. They're incredibly knowledgeable and offer clear, actionable advice that's made a real difference. We're in a much stronger position than before and finally have clarity on our growth strategy."

Craig Murphy

Managing Director, ALT Agency

"Can't recommend Unusual Group enough. We've been working with them since late 2023, and they've already added tremendous value. Having that fresh perspective from experienced founders has been exactly what we needed for our marketing strategy."

Laura King-Berry

Co-Founder, Altitude Marketing

“Unusual Group guided me through a complex business exit with empathy, clarity, and actionable advice. They created a safe space, offered invaluable insights, and helped me achieve my goals without compromising my values.”

Zoe Wyles

Finance Director - CWA Marketing Agency

Make your exit inevitable.

Join our next cohort and unlock world-class tools for removing bottlenecks, unlocking growth and solidifying your exit strategy.

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