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Stronger. Smarter. Together.

How Joining The Unusual Group Elevates Every Agency, and Every Client

When an agency joins The Unusual Group, it becomes part of a founder-built collective of ambitious, independent agencies that share a commitment to scale smarter. Together, we combine strategic expertise, operational strength, and cutting-edge capability to help each agency and their clients achieve more.

Book Your Discovery Call
Book Your Discovery Call
A Team Meeting, People Smiling
Why Partnership Matters

A New Kind of Partnership for Ambitious Agencies

Growth shouldn’t come at the cost of control. The Unusual Group empowers independent agencies to strengthen operations, build value, and access collective insight, all while staying true to their own culture and vision.

Partner agencies gain:

Board-level insight from experienced founders and operators

Proven systems for growth, delivery, and performance

A trusted sounding board to test ideas, challenge thinking, and make confident decisions

Access to the Collective's innovation, frameworks and best practices.

Shared learning and collaboration across like-minded peers

“Working with Unusual has allowed us to think more maturely as a business, implementing structure that’s led to better systems, formulaic growth and a much bigger business than before.”

Matthew C. Gough

William Wilkinson

Co-Chief, DesignGuru

A Team Meeting, People Smiling

Most Founders Start Here: Sounding Board

Regular 1:1s with seasoned operators who’ve been there. Clear decisions, practical playbooks, and outside perspective, all designed to help you scale smarter and stay focused.
Book Your Discovery Call
Book Your Discovery Call

Why This Makes Our Agencies Better for Clients

Behind every great agency is a structure that supports creativity, quality and consistency. Through The Unusual Group, our partners gain the operational clarity, insight and tools to help them deliver even greater impact for their clients, without losing the independence and agility that made them special.

“Clients see it in the day-to-day, smoother delivery, sharper strategy and a team that’s equipped to perform at its best.”

Ali Newton-Temperley

Ali Newton-Temperley

Partner, The Unusual Group

A Team Meeting, People Smiling
Independent Agencies. Shared Strength.

The Power of the Collective

The Unusual Group is a founder-first collective of high-performing agencies united by a shared goal: to grow smarter together. Each partner retains its independence while gaining access to shared infrastructure, investment, and insight that make scale sustainable.

The Collective Model Delivers:

Shared innovation across partner agencies

Access to strategic capital for growth initiatives

Group-wide learning and leadership development

Collaboration and cross-referrals between agencies

Operational frameworks that drive efficiency and profitability

Partnership Model at a Glance:

Partner agencies with The Unusual Group benefit from a collaborative structure designed to enhance capability, efficiency and long-term value.

Minority stakes maintain each agency’s independence and operational control.

Board access provides experienced oversight and strategic direction. 

Shared infrastructure strengthens delivery across finance, people and technology. 

Operational collaboration enables innovation and knowledge sharing without compromising identity.

Book Your Discovery Call
Book Your Discovery Call
A Team Meeting, People Smiling

Our Promise

At The Unusual Group, partnership means progress for our agencies and their clients.

We believe growth should:

Empower, not overwhelm, founders.
Strengthen teams, not stretch them.
Deliver smarter, more sustainable results.
When our partner agencies grow smarter, their clients win too.

Proven Impact

30% YOY Average Growth Rate
20+ Acquisitions Completed
98% Founder Satisfaction Rate
60+ Successful Acquisitions Supported

The Minds Behind The Unusual Group

Behind The Unusual Group is a team of agency builders, operators, and growth specialists who understand the realities of running a service-based business.
Luke Tobin
Chief Executive Officer
Luke is a visionary entrepreneur and exit specialist. He scaled Digital Ethos from £100 to an 8-figure exit and has driven $20M+ in exits across industries. Through Unusual Group, he helps agencies scale sustainably without compromise.
Ali Newton-Temperley
Chief Operations Officer
Ali is a proven agency growth leader. She has scaled agencies worldwide by building sales teams and unifying revenue systems that consistently exceed growth targets. At Unusual Group, she empowers leaders to build scalable, thriving businesses.
Paul Allen
Chief Financial Officer
Paul is an M&A specialist with 20+ years in creative industry finance. As a former Partner at a leading advisory firm and CFO, he has guided countless agency sales, helping leaders scale strategically and achieve successful exits.
Daniel Rose
Chief Legal Officer
Daniel is a corporate and commercial legal expert with experience in M&A, funding rounds, and high-growth exits. A former General Counsel, he builds legal functions from the ground up, ensuring agencies are transaction-ready and primed for growth.
James Martinez
Head of Finance
James is an ACCA-qualified finance leader with deep experience in private equity portfolios. He specialises in reporting, cash flow, and multi-entity governance, ensuring agencies have the financial discipline to scale and exit successfully.
Will Lodder
Senior M&A Advisor
Will brings 30 years of M&A and financial expertise. He has led buyouts, grown accountancy practices, and advised across sectors. Will helps owner-managed businesses prepare for exits, navigate deals, and maximise valuations.
Sabatina de Freitas
Agency Operations & Growth Manager
Sabatina turns founder vision into scalable systems. With a decade of operations expertise, she's guided multiple six-figure exits. At Unusual Group, she builds the infrastructure that scales agencies without losing what makes them brilliant.
Ollie Simpson
Agency Operations & Tech Enablement Specialist
Oliver strengthens agency operations through smart technology implementation. As former Head of Customer Operations, he takes a "people and process first" approach - ensuring systems enhance how teams work rather than complicate them.

Hear more from our founder, Luke.

What’s Next?

Ready to Build a Stronger, Smarter Agency? If you’re ready to accelerate growth, improve profitability, and gain the support of a collective that understands your world, while keeping control of your business, it’s time to talk.

Book Your Discovery Call
Book Your Discovery Call

Proudly supporting ambitious agencies across the UK and Europe. Part of The Unusual Group Collective, built by founders, for founders.

“Having a sounding board alongside you while you build smarter systems and teams gives you perspective, clarity, and the freedom you hoped for when you first started.”

Ali Newton-Temperley

Ali Newton-Temperley

Partner, The Unusual Group