Trinity Hawk
Quick Facts
Services: Fractional CRO / Head of Sales • GTM Strategy • Operational Excellence • Growth Strategy
Sector focus: B2B SaaS and services companies (often funded: Seed to Series A+).
Region: UK HQ (registered London) with an Icelandic entity; clients across Europe and the US.
At-a-Glance
What they do: Design and deliver sustainable sales and growth engines that help you close ambitious deals and scale with confidence.
Who they work with: Resource-constrained founders/CEOs with zero dedicated sales resources (or a fledgling team), plus VCs building portfolio growth plans.
Typical engagement: From 1-day workshops to 12-month fractional engagements; commercial models can include retainer, hourly, commission, or equity.
Best fit when: Sales is still reactive (network/referrals), visibility is weak, and you don’t have a disciplined system to scale.
How they operate: Strategy plus sleeves-rolled-up execution. Not “pages of advice” and a hand-off.
What They Help Clients Achieve
Most founders aren’t short on ambition.
They’re short on structure.
TrinityHawk helps teams turn sales from something that “sort of works” into something you can forecast, manage, and improve. Positioning and messaging that lands. Pipeline discipline that sticks. Deal execution that closes.
They also build the plumbing: the right metrics, reporting, processes, and CRM setup so momentum feels manageable, not chaotic.
Outcomes they’re built for
- Predictable, measurable go-to-market performance (not hopeful activity)
- A clearer path to ARR targets and commercial goals
- Funding-round readiness: pitch, segments, messaging, pricing, positioning, and a sensible tech stack
Where They Win
They specialise in…
Fractional Revenue Leadership
- Embedded fCRO / Head of Sales with hands-on execution
- Objection handling, deal support, and scalable partner/ecosystem models
GTM Strategy (Built to Execute)
- Tailored GTM design and delivery
- Segment strategy, messaging, pricing, positioning + pitch-deck strengthening
Operational Excellence
- Metrics, reporting, sales process, CRM implementation
- Governance and roles that scale as you grow
Growth Strategy
- Commercial model improvement, new opportunities, strategic partnerships
- Support for VCs and portfolio growth plans
Results, Compressed
- $60m+ TCV closed.
- Client feedback includes moving “from start-up through scale-up, to grown-up” with stronger, data-led decision-making
- 15+ happy clients and counting
Why Unusual Backs Them
TrinityHawk is the commercial backbone most founder-led businesses postpone until it hurts.
They build the sales engine properly: leadership, GTM, operating rhythm, process, and reporting. The unglamorous bits that make growth repeatable, and therefore sellable.
And they’re now powered by Unusual Group, which means their capability compounds across the collective, strengthening revenue discipline from day one rather than three months before exit.
What Unusual rates
- Fractional leadership that actually executes (not advisory theatre)
- Operational maturity: metrics, CRM, process, governance
- Founder empathy + commercial rigour (built for resource-constrained reality)
Proof, Not Promise
- UK-registered business (London) with an Icelandic entity; international client footprint.
- Public testimonials across SaaS, enterprise and VC-backed contexts.
- Great British Entrepreneur Awards 2024 mention on-site (shortlisted/finalist).
Agree scope
You work directly with TrinityHawk on deliverables and commercials (short workshop → fractional leadership, depending on what’s needed).