M&A support that makes decisions easier
M&A isn’t complicated. It’s just unforgiving.
Succeed exists to close that gap
As Unusual Group’s dedicated mergers and acquisitions brokerage, we help founders reduce uncertainty early, in the numbers, the narrative, and the process, so you keep leverage when it matters.
We are constantly in the market
We track real-time buyer appetite, valuation sensitivities, deal structures, and common diligence failure points across our sectors, so decisions are based on what’s true now, not what used to be true.
Value is confidence, priced.
Most deals don’t fail on price. They fail on risk.
Here’s how Succeed runs deals end-to-end:
We identify what gets discounted: concentration, quality of earnings, delivery fragility, leadership dependency, pipeline credibility, and reporting discipline.
We tighten the story, clean the pack, and align the numbers, so you don’t lose weeks explaining what you “meant”.
Right counterparties, right sequencing, right information at the right time. Momentum stays protected. Noise gets removed.
Negotiation, diligence, structure, completion, with founder-first communication and decision clarity throughout.
This isn’t “support”. It’s execution that includes:
A clear view of current value, what moves it, and what’s being priced as risk.
Narrative, materials and evidence that stand up under scrutiny.
We match for fit, strategic, commercial and cultural, then run the process properly.
We control the room, the timeline and the data flow, so terms don’t drift while you’re busy running the business.
The four moves we cover
Sell
Sell without guesswork.
Buyer-grade prep: story + numbers that match
Targeting + introductions to serious buyers
Negotiation + diligence control through to close
“Succeed didn’t give us advice; they gave us a process. In two sessions, we knew what buyers will question, what will get discounted, and what we needed to fix first.”
Hannah Clarke
Founder, Growth Agency
Buy
Acquire businesses you can actually integrate.
Fit first: strategy, delivery and culture (not just revenue)
Diligence that surfaces fragility early
Structure and terms that reduce integration debt
“We thought we were ‘ready’. Succeed showed us where the risk actually was: concentration, margin story, and delivery dependency, and gave us a practical plan to become buyer-grade.”
Tom Davies
CEO, Creative Studio
Raise
Raise capital without losing control.
Debt, equity or mix, chosen by outcome, not fashion
Investor-grade materials + diligence pack
Terms that protect optionality (and your future exit)
“Game-changer is overused. But the clarity was real: what matters, what doesn’t, and what we’ll do next week to improve leverage.”
Priya Shah
Founder, MarTech Consultancy
Built on real outcomes.
We’ll map what you want, what you’re protecting, and what the market will reward, then point you to the cleanest path.
