A smarter way to build and grow your agency.
By streamlining back office operations, finance, sales and beyond, Founder OS eliminates founder dependency – creating a high-value, exit-ready business that runs itself.
If you want a successful exit, you need smart systems.
Being at the centre of your agency’s universe is eating away at your exit options. Implementing the right systems allows you to step back from the day-to-day, priming the business for sale without burning out along the way.
Deploy proven systems across every area of your business.
The usual questions
We partner with independent creative and marketing agencies that are founder-led. This includes a broad spectrum of businesses, from marketing, design, and branding agencies to web and software development firms, content creators, advertising agencies, and sales consultancies.
Absolutely not. Our model is built on empowering founders and enabling you to scale and exit on your terms – without losing control. We provide the infrastructure and guidance to support your vision, acting as a strategic partner behind the scenes, ensuring you remain firmly at the helm of your business.
To genuinely align our interests, Unusual Group takes a minority equity stake in your agency. This ensures our success is directly tied to yours. We believe founders deserve the majority of the upside from our partnership, so we never seek a majority stake.
You gain access to a powerful combination of operational infrastructure and industry-leading advisory. This includes strategic clarity, systems, and financial runway to build your legacy, expert guidance for exit enablement and financial health, and tools to boost efficiency and unlock growth. Our support is designed to help you scale successfully and sustainably towards a profitable exit.
We work with ambitious founders at various stages of growth. Whether you're a developing startup or an agency already preparing for exit, our goal is to help you scale and secure a profitable departure.
Traditional investors and roll-up groups often focus on majority takeovers, leading founders to fear losing autonomy. Accelerators and coaches offer strategic advice but typically lack the deep partnership and capital alignment for sustained, significant impact. Unusual Group, however, is a founder-built collective that combines minority capital, operational depth, and a peer cohort. We provide the infrastructure to act like you’re 10x bigger, empowering you to scale without selling your soul, aligning our value and focusing on shared successes while you retain control of your agency’s destiny.
Make your exit inevitable.
Join our next cohort and unlock world-class tools for removing bottlenecks, unlocking growth and solidifying your exit strategy.
