Altitude Marketing

The full-service growth partner helping ambitious brands scale with clarity, creativity, and control.
Altitude is led by Tom Bates and Laura King-Berry. Built to bridge the gap between ambitious businesses and agencies that actually care about results, ROI, and doing the job properly.
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Quick Facts

Services: Strategy • Digital Marketing • Brand & Design • Websites • Content & Production • PR • CRM Integration & Training  

Sector focus: Travel • Lifestyle • Environmental • New Homes • Tech • Hospitality

Region: Leicestershire (UK) + New Zealand, serving clients beyond both 

At-a-Glance

What they do: Full-service marketing built around ROI, planning, creative, communication, and performance in one joined-up system. 
Who they work with: Ambitious businesses who want results, not noise, across multiple sectors. 
Best fit when: Growth is there, but it’s messy, inconsistent leads, scattered channels, unclear reporting, and too much guesswork.  
How they operate: Bespoke strategy, honest recommendations, and “over-communication” as a feature (not a flaw).  

What They Help Clients Achieve

Most businesses don’t need more marketing.
They need marketing that behaves.

Altitude helps teams move from scattered activity to a plan you can execute, measure, and improve. They start with objectives, build a strategy around what you actually need, then track performance against the numbers that matter.  

Outcomes they’re built for

  • Cleaner, more predictable lead flow (less feast/famine)  
  • Better efficiency and ROI from paid + organic channels  
  • Visibility and credibility that compound (PR, events, backlinks, brand trust)

Where They Win

They specialise in…

Strategy (the baseline)

  • Discovery-led planning built around goals and priorities  

Digital Marketing (performance that’s tracked)

  • Paid Search • Paid Social • Social Media • Email • SEO • CRO  

Brand & Design (creative with a job to do)

  • Branding and creative design built to support growth, not just aesthetics  

Websites (conversion, not brochures)

  • Website development + support/maintenance, with SEO and CRO baked in

Content & Production (asset creation, in-house)

  • Content marketing • Media production • Media buying  

Public Relations & Events (reach you can point to)

  • Event planning • Press office • Digital PR • Crisis management • Internal comms

CRM (make the pipeline behave)

  • CRM integration & training  

Results, Compressed

  • Roberts Travel Group: 17,902.83% ROI (2024) + 50% YoY increase in organic traffic + 100% YoY growth in key events.  
  • Lovell Homes (PR + events): 17.6M+ reach, £46,360 AVE, and 37 pieces of coverage (incl. high-authority backlinks) in a three-month period.  
  • Ed-Lock: in six months: +50% repeat sales, +40% organic traffic, and 1,300+ leads generated.  

Why Unusual Backs Them

Altitude is scaling the right way: with structure, creativity, and culture intact.  
They’ve been working with Unusual since late 2023, using operational rigour and founder-level input to build “growth with guardrails”, more momentum, less chaos.  

What Unusual rates

  • ROI-led thinking and honest delivery (no performative strategy decks)  
  • Joined-up capability across strategy, digital, web, creative and PR (less supplier sprawl) 
  • A founder-first approach to scaling: smarter growth, retained control, kept culture  

Proof, Not Promise

  • Partner badges shown on-site: Google Partner, Klaviyo Partner, Pipedrive Partner  
  • Clear measurement stance: KPIs defined up front, with transparent reporting  
  • A track record across paid, organic, PR and events with published case studies  

How to Work With Them  

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You work directly with Altitude on deliverables, commercials, and timelines.


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