Why Altitude’s Partnership Matters
Every new agency that joins the collective represents more than momentum; it represents alignment.
We didn’t build The Unusual Group to collect agencies. We built it to redefine what growth looks like when founders stay at the centre of the story.
The fact that Altitude has chosen to be part of this journey says something important about the kind of future ambitious agencies want to build.
In a £42.6 billion market where opportunity and exhaustion often run side by side, Altitude’s approach stands out. They’re scaling with structure, creativity, and culture intact, exactly what the next era of independent agencies demands.
A Founder-Led Partnership Built on Shared Ambition
Altitude Marketing has been quietly working with The Unusual Group since late 2023, integrating strategic insight and operational rigour into their growth model. The collaboration has already delivered measurable impact.
“We’ve been working with The Unusual Group since late 2023, and they’ve already added tremendous value,” says Laura King-Berry, Co-Founder of Altitude Marketing. “Having that fresh perspective from experienced founders has been exactly what we needed for our marketing strategy.”
Laura and Tom have built a reputation for combining creativity with commercial clarity, which we deeply value at The Unusual Group. They’re not chasing scale for its own sake. They’re building something intentional. Something that lasts.
A Different Kind of Growth Story
In the agency world, growth often comes at the cost of balance. But it doesn’t have to.
Altitude’s decision to join the collective shows that founders can grow ambitiously while retaining control, creativity, and culture.
By connecting with The Unusual Group, they’ve gained access to operational infrastructure, financial expertise, and a network of peers, all without losing autonomy. It’s what we call growth with guardrails: founders pushing further, faster, with the right systems to keep them grounded.
“Altitude embodies the kind of ambition we built The Unusual Group for,” says Luke Tobin, CEO of The Unusual Group. “They’re creative, values-led, and forward-thinking, the kind of agency that grows not just in size, but in sophistication. We’re proud to have them in the collective.”
What This Means for Clients and Teams
For clients, nothing changes, and yet everything improves.
Teams, pricing, and services remain the same, but Altitude now benefits from Unusual Group’s infrastructure and collective intelligence. That means more support behind the scenes, and even sharper strategic delivery upfront.
For the team, this partnership brings new opportunities for collaboration, professional development, and learning across a growing ecosystem of ambitious agencies.
This is how the future of agency growth should look, not isolated shops competing for attention, but connected collectives building shared strength.
The Bigger Picture: The Momentum is Building
Altitude’s addition to the collective marks another step in a growing movement.
Every new partner strengthens the network. Every shared success compounds the collective advantage that The Unusual Group was built to deliver.
Because the future of agency growth isn’t about consolidation, it’s about connection.It’s about founders who want to go further, but never alone.
Altitude’s story proves that sustainable growth and creative independence can coexist.
The agencies that thrive over the next decade won’t be the biggest or the loudest; they’ll be the ones that build intelligently, stay true to their values, and surround themselves with the right partners.
Welcome, Altitude Marketing, we’re proud to be building the future of agency growth together.
FAQs
Read the full press release here.
Or, if you’re a founder looking to scale without losing what makes you unique, start the conversation with us.
