Friday Solved
Quick Facts
- Services: Demand generation • Positioning & proposition • Sales systemisation • Nurture & mid-funnel • CRM + automation
- Sector focus: Progressive B2B businesses (including agencies, consultancies, tech brands)
- Region: UK, working with clients beyond the UK
At-a-Glance
- What they do: Build “sales results from within”, system, rhythm, roles, and integrated marketing that runs on rails.
- Who they work with: B2B teams who want control of pipeline (not hope), and need sales + marketing aligned to revenue outcomes.
- Typical engagement: Project-based accelerators and assessments (e.g., 3-month accelerator; specific projects from £6,500).
- Best fit when: You’ve got capability, but pipeline is inconsistent, founder-led, or your “messy middle” is where deals go to die.
- How they operate: “Done with you”, fast value, knowledge transfer, build it, don’t buy it.
What They Help Clients Achieve
Most businesses don’t have a “sales problem”. They have a system problem. No rhythm. No handoffs. No joined-up marketing. So momentum fades, and the founder ends up carrying the number.
Friday Solved fixes the engine at the root: positioning that’s actually understood, demand that compounds over time, nurturing that prevents pipeline rot, and a sales system the team can run without heroic effort.
Outcomes they’re built for
- Turn “lead spikes” into scalable demand
- Create buyability through sales + marketing moments that build trust
- Replace founder dependency with systemised momentum
Where They Win
They specialise in…
- Demand that scales: Demand creation (not “lead gen myths”), ICP-led campaigns, top-of-funnel control
- Positioning that connects: ICP language, proposition design, critical pillars, sales ladder alignment
- Nurturing that converts: Fix the “opportunity graveyard”, systemise the messy middle, value-led nurture
- Systems that sell: Methodology, rhythm, roles, and integrated marketing so it operates without one person
- CRM + automation: Practical implementation that joins sales and marketing in one operating system
Results, Compressed
- 383 (CRM implementation): Moved from HubSpot to GoHighLevel; reported 60% improvement in deal momentum/opportunity flow and 100% visibility/control from a single source of truth.
- New Icon (pipeline programme): Built a demand engine (LinkedIn + email); 20+ meetings in the first 4 weeks and +20% LinkedIn profile visitor stats in the first month.
- Culture Club (positioning + sales ladder): Clearer messaging, aligned team language, reduced founder-only ownership, and a more sustainable sales approach.
Why Unusual Backs Them
Friday Solved is built around the thing most agencies avoid until it hurts: commercial systemisation. Not hype. Not scripts. Not “sell harder”. A sales engine that’s owned internally and keeps working when the founder steps away.
And they’re founder-led by someone who’s already lived the full cycle, building, scaling, and exiting, which is exactly the lived experience we want inside a collective designed for exit-ready growth.
What Unusual rates
- System-led growth (less personality dependency, more repeatability)
- Sales + marketing integration (one engine, one set of outcomes)
- Pragmatic “done-with-you” delivery that leaves capability in-house
Proof, Not Promise
- Case studies across B2B businesses, including agencies and consultancies (383, New Icon, Graphite, Culture Club).
- Founder track record referenced in Unusual coverage (Nice Agency acquired by Karmarama; Karmarama later acquired by Accenture).
How to Work With Them
- Meet Friday Solved: We’ll align on the problem (top-of-funnel, proposition, messy middle, systemisation).
- Agree scope: You work directly with Friday Solved on deliverables and commercials.
Talk to Unusual about Friday Solved
Visit the Friday Solved website