Woya

Quick Facts

Services: SEO, PPC, Digital PR, Conversion optimisation, Reporting & measurement   

‍Sector focus: Finance, Healthcare, Sports, Travel & Tourism (plus White Label SEO)   

‍Region: UK + Europe (European HQ in Malta), serving clients across the UK, Europe and USA  ‍

At-a-Glance

What they do: Specialist SEO and digital marketing that ties visibility to commercial outcomes. 

Who they work with: Organisations in finance, healthcare, sports and travel & tourism, plus partner agencies via white label SEO.  

Best fit when: You want search performance you can measure, explain, and scale, without waffle.  

How they operate: Commercially grounded, direct, and built around clear judgements and clear reporting.  

What They Help Clients Achieve

A lot of “SEO” looks busy. Rankings move, and reports get sent. But the business doesn’t feel the difference.

Woya is built for the version that does. They focus on sustainable visibility, cleaner decision-making, and strategies that hold up as search changes (including the shift toward AI-driven discovery).  

Outcomes they’re built for

• Search visibility that translates into leads, conversions, and revenue (not vanity graphs)  
• Lower uncertainty: clearer strategy, clearer pricing, clearer reporting
  
  
• Stronger resilience as platforms evolve (AI-first search included) 

Where They Win

They specialise in…

SEO (Core)

• Technical + content-led organic SEO
• Local SEO and multi-location search visibility 

Performance & Demand

• PPC / paid search campaigns built around efficiency  

Authority & Visibility

• Digital PR to build credibility and discoverability  

Conversion & Measurement

• Conversion optimisation
• Reporting that stays concise and decision-useful  

Partner Delivery

• White label SEO for agencies that want specialist depth without building a full in-house team  

Results, Compressed

• Aesthetics / healthcare: improved online and AI visibility through targeted visibility strategy (digital PR + SEO + conversion lens).  
• Multi-location business: local SEO approach designed to build trust and awareness in-region while supporting wider growth.  
• Cross-sector SEO programmes: sustainable organic growth built through technical + creative SEO methods. 

Why Unusual Backs Them

Unusual backs Woya because they bring a rare combination: specialist depth in search, plus the commercial maturity to connect it to real business outcomes.

They don’t hide behind jargon. They explain trade-offs, make recommendations that stand up, and keep clients anchored to what matters: visibility you can measure, and growth you can defend. 

What Unusual rates

• Strong commercial understanding (not just channel knowledge) 
• Clarity-first delivery: strategy explained, decisions made, progress tracked cleanly 
• A specialist model that scales, including white label delivery for partner agencies

Proof, Not Promise

• Specialist digital marketing + SEO positioning (not generalist)
• Public-facing resources like their Digital Marketing Health Check (signals a diagnostic, baseline-led approach)

How to Work With Them  

Agree scope
You work directly with Woya on deliverables, commercials, and timelines.

Visit the agency website