Yugen
Quick Facts
Services: Brand Strategy • Verbal + Visual Identity • Brand Assets + Guidelines • Go-to-market / Brand Activation
Sector focus: Climate tech • Sustainability • Purpose-driven brands
Region: Birmingham (UK), serving clients beyond the UK
At-a-Glance
What they do: Brand transformation that accelerates funding and growth, built for funded startups, not “nice-to-have” rebrands.
Who they work with: Funded startups (often Series A+) and purpose-driven brands building in climate and frontier tech.
Typical engagement: Brand projects commonly £15k+ (with larger programmes available).
Best fit when: You’re building something genuinely new, but the market doesn’t “get it” fast enough, investors, buyers, and partners included.
How they operate: Purpose-led, values-screened collaborations with a clear commitment to impact and ethics.
What They Help Clients Achieve
In climate and frontier tech, the problem isn’t ambition.
It’s translation.
Brilliant products still lose momentum when the story is unclear, the category is crowded, or the brand doesn’t match the scale of the mission. Yugen helps founders become legible: sharper positioning, stronger identity, and go-to-market activation that makes people understand, trust, and back what you’re building.
Outcomes they’re built for
- A category story investors and customers can repeat (and remember)
- Brand systems that scale from Series A through growth and exit
- More traction for the same effort: clearer message, cleaner conversion
Where They Win
They specialise in…
Strategy (the foundation)
Identity (the signal)
- Verbal identity (language, narrative, naming)
- Visual identity (systems, design direction)
Activation (the launch)
- Brand assets and guidelines
- Go-to-market / brand activation across channels
Results, Compressed
- Portfolio impact: 50+ brand transformations across climate tech, with projects spanning stages from early traction through later growth.
- Funding signal: Yugen states their work has supported companies that have raised $19M+.
- Example work: Climate tech and sustainability case studies, including Acre Insight and ClimCanada (brand + digital presence).
Why Unusual Backs Them
Yugen is built for a category that’s only getting louder and harder to win in. They combine mission with commercial clarity and deliver brand work designed to perform under growth pressure, not just look good at launch.
They’re also values-led in an operational, not performative, way: screening who they work with, aligning their work to impact, and holding themselves to a certified standard.
What Unusual rates
- Category-level positioning for complex offers (especially climate/frontier tech)
- A scalable method: strategy → identity → activation (not disjointed deliverables)
- Real proof of values and governance through certification and standards
Proof, Not Promise
- Certified B Corp with an overall B Impact Score of 93.6.
- Public positioning as an “award-winning impact studio” focused on climate + technology.
How to Work With Them
Agree scope
You work directly with Yugen on deliverables and commercials (often structured around their signature engagements).