Welcoming Giant Peach to The Unusual Group

We’re thrilled to welcome Giant Peach to The Unusual Group, an award-winning digital agency known for its creative excellence, strategic thinking, and people-first approach.

For more than a decade, Giant Peach has been helping brands tell their stories through meaningful digital experiences, combining beautiful design with a deep understanding of what makes audiences connect. Their arrival marks another milestone in The Unusual Group’s mission to bring together brilliant independent agencies and give them the resources, structure, and community to thrive at scale.

From the very first call, it was clear that Giant Peach’s magic lies in its people.

• James Reed, founder of Giant Peach, launched in 2005 to help ambitious, values-led brands unlock real results through innovative, creative digital work. He’s also a regular speaker on better business, championing the belief that when you pair strong strategy with great delivery, business can be a genuine force for good.

• Dawn Lakeman, Relationship Director, has spent over 13 years building the kind of trusted partnerships that turn clients into collaborators. Her focus on service, communication, and care has been key to Giant Peach’s long-term success.
  
  
• Joey Hoskins, Creative Director, leads with curiosity and craft, translating strategy into striking design, from UX journeys to full brand systems.
  
  
• Tom Gurney, Technical Director, brings the big ideas to life, ensuring every build is not only beautiful but built to perform.

Together, they bring creativity, capability, and character, and it’s easy to see why so many clients stay with Giant Peach for years.

Their collaborative, good-humoured dynamic stands out instantly. Even while juggling demanding schedules, their enthusiasm for their work and their clients never falters.  

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Every agency founder knows how easy it is to get caught in the cycle of client delivery, so focused on doing great work for others that there’s little time left to work on the business.

That’s a challenge Giant Peach recognises, and one The Unusual Group is built to solve.

Through our partnership, the team will gain access to the full Unusual ecosystem: strategic consultancy, financial insight, operational support, and leadership development. Together, we’ll co-create a tailored 12-month plan designed to help Giant Peach evolve its systems, processes, and growth strategy, freeing up more space for innovation and creative excellence.

“We spend so much time improving everyone else’s business that we rarely get to focus on our own.”
Tom Gurney, Technical Director, Giant Peach

That mindset, humble, honest, and hungry to grow, makes Giant Peach a perfect fit for The Unusual Group.

Giant Peach joins a fast-growing community of independent agencies who believe collaboration beats competition. Within The Unusual Group, they’ll connect with peers, share opportunities, and access group-wide masterminds, training sessions, and shared resources.

The benefits go both ways. Giant Peach brings fresh creative thinking, deep digital experience, and a proven ability to deliver meaningful results for clients, strengthening the collective expertise of our network.

As Ali Newton Temperley, our Director of Consulting, put it:

“Our role is to give agencies the space, structure, and community they need to scale without losing what makes them brilliant. Giant Peach embodies that spirit perfectly.”

And as Luke Tobin, Founder of The Unusual Group, added:

“We’re building something different, a place where independent agencies can access the resources of a larger group without losing their autonomy or identity. Giant Peach fits that vision exactly.”

The next phase begins with a joint strategy workshop, where both teams will collaborate on a shared roadmap for the year ahead, one that blends creativity, data, and commercial focus to unlock new opportunities for growth.

With their creative DNA, experienced leadership, and drive to evolve, Giant Peach represents everything we stand for at The Unusual Group: ambitious founders, doing extraordinary work, and ready to scale on their own terms.

We can’t wait to see what we’ll achieve together.

About Giant Peach
A creative digital agency specialising in brand, UX, and web design. Giant Peach partners with purpose-led brands to craft experiences that connect, inspire, and convert.

About The Unusual Group
The Unusual Group is a collective of independent agencies scaling better together, combining investment, consultancy, and shared infrastructure to help founders grow without losing what makes them unique.

Book a confidential conversation to learn how The Unusual Group helps mission-led agencies scale their impact without losing their identity.

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