TrinityHawk Joins The Unusual Collective: Powering the Sales Engine Behind Scalable Agencies

Most creative and consulting agencies are built around ideas, not infrastructure.
Founders can deliver incredible work, but scaling the sales engine, the part that turns skill into sustainable growth, is where momentum often stalls.

TrinityHawk solves that problem.

Their team specialises in helping businesses build high-performance sales systems, strengthen revenue pipelines, and implement fractional commercial leadership that provides structure without unnecessary overhead.

By joining The Unusual Group, TrinityHawk’s expertise now fuels a broader ecosystem that helps agencies go from founder-dependent to exit-ready.

“TrinityHawk represents exactly the kind of partner we look for, proven, entrepreneurial, and obsessed with results,” says Luke Tobin, CEO of The Unusual Group. “Their sales and leadership expertise will help our partner agencies build commercial resilience from day one, not as an afterthought before exit.”

For many founders, sales is the missing piece.
They know how to deliver, but not always how to scale delivery sustainably.

That’s where TrinityHawk comes in.

The company’s fractional sales leadership model plugs the gaps that hold founders back: inconsistent lead generation, pipeline visibility, and fragmented commercial strategy.

By integrating with Unusual Group, these services are now available to every agency in the collective, giving them access to world-class sales capability without the cost or complexity of building it in-house.

“Our mission at TrinityHawk has always been to help founders grow their businesses with confidence,” says a TrinityHawk spokesperson. “Joining The Unusual Group means we can bring that mission to a wider community of ambitious agencies who are ready to scale their sales systems, not just their client lists.”

Being “powered by The Unusual Group” isn’t a tagline.

It’s a shared foundation, capital, infrastructure, and collective intelligence that turns potential into performance.

For TrinityHawk, that means access to a network of founder-led agencies already working to professionalise their operations, strengthen leadership, and prepare for exit.

For The Unusual Group, it means every agency in the ecosystem gains access to a proven sales transformation partner, making the collective stronger, more integrated, and more commercially powerful than ever.

Together, we’re closing one of the most significant gaps in the agency world: the link between creative scale and commercial maturity.

The addition of TrinityHawk expands The Unusual Group’s ability to deliver on its core mission, helping founders build scalable, saleable, and sustainable businesses without losing control.

It’s another step toward creating a fully equipped ecosystem, where agencies don’t just get advice, they get access to the tools, partners, and infrastructure they need to scale intelligently.

Every new partner adds to the collective advantage.
Every shared success compounds the value for everyone involved.

Because the future of agency growth isn’t about doing everything yourself.
It’s about surrounding yourself with the right partners and multiplying what already works.

With TrinityHawk now powered by The Unusual Group, agencies in the collective have more than creative strength. They have commercial firepower.

The kind that turns growth into predictability, and predictability into valuation.

As Luke Tobin puts it:

“You can’t scale chaos. You can only scale systems. TrinityHawk helps our founders build those systems, and that’s what makes growth sustainable.”

Read the full announcement here or book a confidential conversation to explore what being powered by Unusual could mean for your agency.