The Personal Brand Checklist: From Profile to Pipeline

• The 60% Rule: Your profile photo's your first handshake. Ensure your face takes up 60-70% of the frame. No group shots, no logos, just a clean, professional headshot.
• The Banner Is Prime Real Estate: Stop using generic landscapes. Your banner's a billboard. It needs:
  
  • What you do.
  • Who you help.
  • A clear CTA (e.g., Download my AI Agency Guide).
• Clean the Name Field: Remove the emojis and "Guru" titles. Keep it professional: Just your name.

Custom URL: If your link's a string of random numbers, change it now to linkedin.com/in/luketobin. It’s about being searchable and professional.

Your headline and About section shouldn't just list your job, they should solve a problem.

• The Headline Formula: Use "I help [Target Audience] achieve [Outcome] through [Method]."
  
  • Example: I help agency founders scale to 7-figures by systemizing IP with AI.
• The Hooked About Section: The first two lines are all people see before clicking "see more."
  
  • Bad: I've 15 years of experience in marketing...
  • Good: Most agencies're dying because they're too slow to adapt. I'm here to change that.
• The Human Story: Explain the "why." Why did you move from X to Y? Share the journey, people connect with the human in the loop, not just the tech.

The Featured Section: This is your Greatest Hits. Pin your best-performing video, your most valuable lead magnet, and a link to book a call.

You've got to stay top of mind. If you aren't posting, you're invisible.

• The Daily Target: Consistency's the only way to beat the algorithm. 

Use a mix of:

• Authority Posts: Long-form strategy on agency evolution.
• Validation Quotes: Short, punchy insights.
• Behind the Scenes: Figma boards, ideation sessions, and tech-builds.

• Proprietary LLM Integration: We're loading granular sources into custom notebooks. Use this to generate content that's 100% your tone but 10x faster to produce.

Lead Capture CTAs: Every high-value post should end with a trigger word. "Comment REPORT for the AI guide." This feeds the DM funnel and builds your list.

1. Review Top 2 Skills: Ensure they align with your current niche (e.g., AI Strategy, Agency Growth).
2. Audit the Current Position: Does it reflect your role?
3. Check Creator Mode: Ensure it's ON to prioritise the ‘Follow’ button and move your Featured section to the top.

The goal isn't just more followers it's building a differentiator that separates you from the commoditised mid-market.

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