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KW Marketing is run from Exeter and works with food, drink, and 'feel good' brands across the UK. Kate's been clear about the niche from the beginning. She isn't trying to be a generalist agency that occasionally does food work. The whole business is built around how food and drink brands actually buy, what their margins genuinely look like, and where the real growth comes from in a sector where the margin maths is unforgiving.
What they do
Most food and drink brands need to know which channels are working, then get serious about those. Everything KW Marketing does runs alongside commercial outcomes, not engagement screenshots.
Where they win
- Email as a serious revenue channel. As Klaviyo partners, they take underperforming lists and turn them into consistent monthly income. One food brand generated £56,700 in sales from email alone, with no additional ad spend. That's not a clever campaign. That's a system.
- Paid social built around how people actually buy food. Meta ads structured around the buying cycles that actually exist in the sector. Some campaigns are returning 50x on ad spend. Kate isn't chasing reach. She's chasing the number that pays the bills.
- Strategic growth workshops for founders. Hands on sessions that look at the actual margin profile of the product, the growth stage of the business, and where the budget will work hardest. Designed for founders who need clarity, not another deck.
FUEL LIVE 2026
Beyond client work, Kate hosts FUEL LIVE every year. It's become a staple for food and drink founders. The 2026 edition pulled 50 brands into one room for genuine conversations about growth, market shifts, and what's actually working right now.
In Kate's words, it's about 'sharp insights, tasty ideas, and flavour packed sessions' that help founders navigate the specific pressures of the food and drink calendar. We've watched the event grow each year. It's the kind of community work that signals an agency takes its sector seriously.
Why Unusual Backs KW Marketing
Kate's a founder. She knows what it feels like to run an agency, manage a team, and stay close enough to the work that clients still feel her in the room. That founder fronted approach matters in a sector where buyers want to know who they're working with.
She also understands the commercial reality of food and drink. Margins are tight. Budgets have to work harder than they do in most other categories. Decisions move at the pace of seasonality, supplier conversations, and retailer reviews. Generic agency thinking doesn't survive contact with that environment.
KW Marketing is currently going through a rebrand to reflect where the agency is heading. The core philosophy stays the same: marketing as a commercial function, judged on what it puts back into the business.
Proof Not Promise
Their portfolio includes Popcorn Kitchen, Pipers Farm, The Cornish Cheese Co, and Vino Zero. The results vary by client, but the pattern doesn't. One brand went from no digital presence to 495% revenue growth in five months. A D2C ecommerce client got through peak season without the usual Q4 scramble, because the system was already running.
Predictable, repeatable revenue. That's the brief, every time.
If you're a food or drink founder who's tired of 'more activity' and ready for more growth, Kate's the right call.
Talk to Unusual about KW Marketing
Visit the KW Marketing Website
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