KW Marketing
Quick Facts
Services: Email marketing, Paid social (Meta), Google Ads, Organic social, Website design, Digital strategy and consultancy, Strategic growth workshops
Sector focus: Food, drink and feel-good brands (D2C ecommerce, challenger brands, established names growing online)
Region: UK-based (Exeter, Devon), working with clients nationally
At-a-Glance
What they do: Build data-led, revenue-first digital marketing strategies for food and drink brands, where ads, email and social work as one commercially focused system.
Who they work with: Founders and brand teams in the food, drink and feel-good space who want consistent, measurable growth, not more channels to manage.
Typical engagement: Monthly retainer or project-based. Strategic growth workshops also available for founders mapping their digital strategy.
Best fit when: You've got a strong product and some traffic, but conversions are inconsistent, retention is not where it should be, or you're not sure which channels are actually driving revenue.
How they operate: Performance-led and founder-fronted. Kate is directly involved across the portfolio. Every account is managed against commercial outcomes, not activity metrics.
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What They Help Clients Achieve
Most food and drink brands don't have a marketing problem. They have a strategy problem.
The wrong channel mix. No joined-up view of what's working. Marketing decisions made on gut rather than data. And a team that's busy but not necessarily moving the needle.
KW Marketing fixes the engine at the root: a clearer strategy, the right channel combination for the category, campaigns built around seasonality and margin, and a growth approach that compounds over time rather than spiking in quarter four and going quiet the rest of the year.
Kate built the agency on a simple belief: food and drink brands don't need more channels. They need to know which ones are actually working, and then get serious about them.
Outcomes they're built for
- Turn inconsistent traffic into predictable, repeatable revenue
- Build digital channels that perform across the full year, not just peak season
- Replace activity-led marketing with commercially focused growth
Where They Win
They specialise in...
Email marketing that generates revenue From campaign strategy to automation flows, KW Marketing treats email as a revenue channel, not a newsletter. Klaviyo-certified and commercially focused, with a track record of turning underperforming lists into consistent income.
Paid social that performs Meta ads built around the food and drink buying cycle. Seasonality, audience strategy and creative all managed together, with return on ad spend as the north star, not vanity metrics.
Google Ads with commercial discipline Search and shopping campaigns designed around margin and intent, not just clicks. Managed with the same revenue-first lens applied across every other channel.
Organic social that supports growth Content strategy and management for food and drink brands, built around brand trust and community rather than reach for its own sake.
Strategic workshops for founders Hands-on sessions for founders who need clarity on where to focus their marketing budget. Practical, commercial, and built around a specific product, margin profile and growth stage.
Results, Compressed
Vino Zero (email marketing): 495% revenue growth in 5 months, starting from zero digital presence.
Email (food brand): £56.7K in sales generated through email alone, with no additional ad spend.
Paid social: Up to 50x return on ad spend reported across client campaigns.
Google Ads: Up to 14x return on ad spend across food and drink accounts.
Popcorn Kitchen: Consistent D2C ecommerce growth, scaling email and paid social through peak season with a planned, full-year approach rather than a Q4 scramble.
Why Unusual Backs Them
KW Marketing is doing something most food and drink agencies don't: treating marketing as a commercial function, not a creative one.
Kate builds accounts around revenue outcomes, not reach, which is exactly the mindset we want inside the collective. She also understands the reality of the food and drink calendar in a way most generalist agencies don't. Quarter four dominates. Margins are tight. Budgets have to work harder. KW Marketing is built around that reality, not around what looks good in a pitch deck.
And Kate is a founder herself. She knows the pressure of running a team, managing clients, and trying to grow a business at the same time. That context matters when you're advising other founders.
What Unusual rates
- Revenue-first thinking applied to every channel decision
- Deep category expertise in food, drink and feel-good brands
- Founder-led with real commercial accountability across the portfolio
Proof, Not Promise
- Case studies across food and drink, including Pipers Farm, Popcorn Kitchen, The Cornish Cheese Co and Vino Zero
- Google Partner, Klaviyo Partner, Shopify Partner, Monday.com Certified Partner
- South West Business Insider 42 Under 42; Business Leader Awards finalist; SME News Business Elite Awards
- Hosts FUEL LIVE, an annual food and drink marketing event, and runs the Food Marketing Club, a dedicated community for food and drink founders
How to Work With Them
- Meet KW Marketing: We'll align on the challenge, whether that's fixing a channel that isn't converting, building a full-year strategy, or reviewing the overall digital mix.
- Agree scope: You work directly with KW Marketing on deliverables and commercials.